Sometimes the brief is a funny TV spot. Sometimes it’s a global rebranding assignment for a 150 year old insurance giant.

After three decades of Snoopy, MetLife wanted to reinvent themselves as a global, more human and modern insurance provider.

In North America, we created a rallying cry for employee benefits called "We’re for the Workforce”.

In Mexico, we focused on the changing needs of the growing middle class.

And in Japan, our consumer facing product offerings were simplified for an aging population - dealing with financial stress over their “second life” and comfortably embracing retirement.