“This is the idea. Everyone is working on this now.” - Lee Clow, Chairman and Global Director of TBWA and Media Arts Lab (Apple)
“Looking for a Creative Director who brings sharp ideas, sharper wit, and serious collaboration? Look no further than Anders.” - Kimberley Gardiner, former SVP of Marketing at Volkswagen North America, former CMO at Mitsubishi North America
“You have a very slappable face” - Rich Silverstein, Advertising Legend
“I admire your ideas and your intellect” - Rich Silverstein (random email on a Saturday)
“Metal on the outside, marshmallows on the inside. One of the most talented, collaborative, and kind creatives I ever had the pleasure of working with. He made every project an opportunity, even when the opportunity was hard to see.” - Catherine Wolpe, GM at Billie and former Account Lead at W+K (Nike) and Apple
“I'm at a music festival in Utah but will send you something when we get home” - Ashley Suarez Wood, CD at Preacher (usually my most reliable person in the known universe)
“As a creative partner Anders is a joy to work with – from his creative zest, to his bedside manner, to his ability to translate insights into visually arresting and emotionally connected work that moves the mind and heart” - Priscilla Tuan, former CMO at Sovos Brands (RAO’s sauce, Noosa Yogurt, Michael Angelo’s)
“Assassin” - Matt Curry, Global Executive Creative Director at Ogilvy
"Anders is as nice a guy as he is a ferocious talent. He worries about the whole team and works to make them better. All boats rise." - Rick Condos, former ECD at Goodby, Silverstein & Partners
“Angry Anders” - Jeff Benjamin, CCO at Tombras (he said that a long time ago, I’m not angry now, I’m very chill)
“Yes! This is the idea. Go make it.” - James Vincent, former CEO at TBWA\Media Arts Lab (Apple)
“Now THAT’S an Apple campaign!” - James Vincent (in a car on the 405)
“Anders is a poet and a scholar and a beard with a person in it. ” - Adam Alshin, ECD at Hecho Studios and former ECD at TBWA\Media Arts Lab (Apple)
“Anders has big “American Dream” style thinking with smart Swedish ingenuity to bring it to life. ” - Hanna Wittmark, CD, Goodby, Silverstein & Partners
“Learn how to work on your own damn guitars! Oh, and stop dropping mine.” - Adam “Greenie” Martin, former Guitar Tech for Phil Demmel (Kerry King/Machine Head/Slayer/Lamb of God).
“Anders is a creative leader who walks a wonderful balance between keeping work focused and clear while also finding room in every campaign to play.
He constantly surprises by breaking the traditional molds of what creative work can and should be. He also can get down and dirty with the rest of us, writing scripts, manifestos, and concepting ideas with an expert level of craft. Be warned if you ask him for a song though, because he’ll go all in and you’ll have it stuck in your head for days.” - Savannah Hicks, former Sr. Art Director at BSSP
“Just waiting for your sched to clear then we rock. Grizz sends his hot breath your way” - Mickey Hart, Musican, The Grateful Dead (Grizzly is his dog)
“Mr. Goodby attributes the idea for the installation to Anders Gustafsson, a Creative Director at Goodby, Silverstein who is now at TBWA/Media Arts Lab; both are units of the Omnicom Group. Anders was a member of “my beta group” at the agency, Mr. Goodby says, “like a skunkworks” where “people make things from scratch” and “work out of enthusiasm.” - The New York Times
“Hey… it’s Goodby. I’m at the museum. You should be here man… it’s off the hook.” - Jeff Goodby (voicemail from Florida at 5.57am PST)
“Don’t worry about it.” - Mike Geiger, Interactive Legend
“That’s cool!” - Lars Ulrich, Musician, Metallica
“That’s cool.” - Andrew Keller, CCO, WPP Open X
“Hello guy! I love you, but now I’m gonna bite you in the leg. See you again tomorrow!” - Huey, neighbors cat