For the rebranding of Aussie yogurt brand noosa yoghurt (yeah, lower caps and Commonwealth spelling) we dreamed up a colorful full on tasty universe.

For me personally, defining the new brand guidelines was arguably the highlight of the entire launch. To really dig into the look and feel, the tone of voice and make the brand rules themselves a playful and inspiring thing for everyone involved with the relaunch to love and remember.

noosa. Full on Tasty.