Cricket Wireless wanted to see something different than the Cricket characters - so we created SOCIALICIOUS. The way we talk using our smartphones today. With GIFs, Memes, emojis and 3-letter words.

We also invented a brand new claims language for the category. We’re not the fastest network, we’re the most SLAMTASTIC one. We’re not the most reliable network we’re the STREAMORIFFIC one. We’re Cricket and we’re something to smile about.