The Dalí painting "Gala Contemplating the Mediterranean Sea which at a distance of 20 meters is transformed into the portrait of Abraham Lincoln (Homage to Rothko)" might be one of Dalís most famous pieces.
But a lot of people don't know that the original is actually owned by the Dalí Museum in Florida - and that it's one of their magnificent Dalí pieces on display for the public.
To create some buzz around this fact - and give Dalí Museum Membership holders a reason to return (and renew their annual membership) - we created the interactive art installation "Gala Contemplating You."
We also built an app that allowed Dalí fans to project themselves into the museum simply by taking a selfie.