Just like a fine wine needs to breathe, Haagen-Dazs ice cream needs a couple minutes to temper (yes, that's the actual term for it) before you start eating it. It helps the consistency and texture and ultimately brings out the flavor that makes Haagen-Dazs taste so good.

Not many people know this, so to educate true ice cream lovers - we developed an app that will make a hologram violinist play a 2 min concerto on top the lid simply buy pointing your iPhone at it.

This is the Concerto Timer: A beautiful hologram that takes the egg timer to the sophisticated level of the Haagen-Dazs brand.

And yes, if you buy two instead of one - a cello player will join in.