For the Apple TV launch we created a whole new brand identity and a global campaign with a visually striking theme. Using the original Apple brand colors we managed to make it something very ownable, simple and Apple.

My role as Creative Director included everything from concepting, writing scripts, leading the design team, every step of the production process, working with the music team that scored the theme, editing, editing, editing (a lot of editing) and adapting 30 sec versions for international markets.

This is the future of television.

(Scroll down for billboard campaign.)